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Tag Archives: boomer consumer

Marketing Myopia

The boomer consumer, according to rumor, is rarely if ever   the target of ads. Execs want the younger consumers who hunger for trendy new products   that fit with the fads. The boomer consumer is shunned like a tumor! Though no gloom-and-doomer,   I think this is rash. Today’s corporations chase new generations, while boomers quite happily [...]