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Marketing Myopia

The boomer consumer,
according to rumor,
is rarely if ever
  the target of ads.
Execs want the younger
consumers who hunger
for trendy new products
  that fit with the fads.

The boomer consumer
is shunned like a tumor!
Though no gloom-and-doomer,
  I think this is rash.
Today’s corporations
chase new generations,
while boomers quite happily
  have all the cash!
 

 

 

One Comment

  1. Mair wrote:

    OMG – how hysterically funnily true!

    and the meter just trips along in sort of a Gilbert-and-Sullivan style that had me grinning all on its own.

    *waits for the mp3 version*

    Saturday, August 30, 2008 at 3:31 pm | Permalink

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