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Wake Up and Smell the Fail!

The logo for Seattle’s Best
Had richness, bite, a touch of zest.
But recently it’s been revised
And thoroughly homogenized.
It once was bold as pure espresso.
The new design is clearly less so!
Whoever made the change, I’ll bet
They hadn’t had their java yet!





  1. I couldn’t agree more! Just like the BofA Logo and several others. What’s up? Especially with all the computer graphics now available!?

    Sunday, May 23, 2010 at 6:10 pm | Permalink
  2. cathy wrote:


    Thursday, May 27, 2010 at 7:57 am | Permalink

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